The benchmark for automotive AI visibility.
Monitor, analyse and measure your brand's presence across ChatGPT, Gemini, Perplexity and AI Overviews.
Track your performance and orchestrate tactics
Monitor
What is relevant to your brand and business across ChatGPT, Gemini, Perplexity and AI Overview
Analyse
Your visibility and where you can improve — by brand, by product, by citation, by recommendation and mention
Measure
Your performance and progress against competitors, themes, and your own business plan
The way we search for and buy cars is changing. Fast.
Almost half of adults now use AI to search and 85 per cent of sources cited by LLMs are earned media and third party experts.
We built Engine Room to combine our 25 years of automotive communications industry know-how along with our learnings in the rapidly evolving AI space to deliver a tool engineered for the automotive industry.
Engine Room provides a benchmark for car brands in the UK monitoring visibility in AI tools for every manufacturer and model.
It's time to think differently about how your brand ranks…
78
Car brands monitored
19.2K
AI mentions tracked monthly
4
AI platforms: ChatGPT, Gemini, Perplexity, AI Overview
The complete suite of tools to win in the AI era.
The brand league
Track your composite visibility score
Compare against 70+ competitors
Identify quick wins across all four major AI platforms
.svg){kind=icon}
Citation intelligence
Understand exactly which content sources are cited by AI, and how often. Trace the origin of mentions directly back to the source.
Market share and provider comparison
See how AI mentions are distributed across brands and providers. Understand your share of voice in an increasingly AI-driven discovery journey.
Deep dive into platform specific metrics
Understand provider biases
Visualise market dominance
How does it work?
We offer a three-stage tiered approach to AI visibility, from top of funnel unbranded through to topic or campaign-focused visibility. We monitor every car brand in the UK across the 12 most common themes, 600 prompts per month and the four biggest LLMs.
All-view
Unbranded
A unique like-for-like comparison allowing brands to analyse performance vs competitor set and the whole market
Your-view
Branded
Customisable branded prompts to measure visibility against business plans and BAU marketing spend
Your-view
Campaign
Campaign branded prompts to monitor, analyse and measure short-term issues, brand reputation or product launches
So where does your brand rank today?
Join the UK's leading automotive brands orchestrating their AI visibility strategy with Engine Room.